Related: 4chan rises from the dead: How the imageboard moves crypto markets“We take those insights back to our product team, and we embed those insights into our product to ensure we’re creating the best fan experience, agnostic of the technology we’re using to get there,” Kahn said.“It’s about what the fans want, and we leverage blockchain technology to deliver the fan experiences people might not be able to get elsewhere.”Elsewhere being the physical goods market.“The technology in our products really fades into the background, and what’s left is a collectible that feels meaningful, shareable and valuable,” Kahn said.“Digital collectibles unlock layers of engagement that physical goods cannot: They can be personalized, connected to real-world access, or used to reward loyalty for years and years to come.
As more and more businesses are impacted by tariff volatility, some executives, like Ridhima Kahn, vice president of business development at Dapper Labs, are viewing the assault on the cost of physical goods as another use case for digital markets powered by blockchain to shine.“I’m seeing a lot of brands rethinking where revenue and fan engagement come from,” Kahn said during an exclusive interview with Cointelegraph.“A lot of franchises, like the ones we work with — NBA, NFL, Disney — have already had years of success with digital collection, and we’re seeing a lot of brands express interest in digital collectibles as a way to engage with fan bases at a time when physical costs are riskier and unknown.”Propelling brands to take a deeper look at digital merch is the desire to better understand fandom.
Related: Are Donald Trump’s tariffs a legal house of cards? “Average NFT sales are up 7% quarter-over-quarter, with NFL All Day and NBA Top Shot delivering $2.5 million and $5.6 million, respectively,” Kahn said.“We’re also seeing total value locked (TVL) at an all-time high of $44.4 million on Flow, led by protocols like KittyPunch and other markets that offer next-gen investing and trading opportunities — a trend that’s signaling a broadening use case for blockchain and crypto beyond just NFTs.”Helping broaden the blockchain use case is the recently enhanced onramping and offramping technology that’s permeated throughout the industry, enabling a smoother user experience for those getting started in crypto and the world of digital commodities than what was available three years earlier.
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Author / Journalist: Cointelegraph by Stephen Laddin
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